B SIDE
VOL.I · ISSUE 01 · 2026

The stories
behind the songs.

An encyclopedia of music's greatest figures, told one rare moment at a time. Every icon gets a 52-card deck. Every card holds a fact you didn't know.

Pre-order Vol.I → Browse the deck
1
Icon
52
Cards
52
Per deck
▶ FEATURED STORY
Michael Jackson · Card N°08

The Halftime Show, Reinvented

Super Bowl XXVII, Rose Bowl, January 31, 1993

Before Michael, Super Bowl halftime was marching bands and Up With People. The NFL was watching live TV viewership drop sharply during the break. So they offered him the slot, with one catch: no fee. He'd be paid in airtime for a UNICEF charity message. He said yes.

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Iconography
08
performance
legendary

The Artists

1 of ∞
ICON № 01 52 CARDS

Michael Jackson

The King of Pop

August 29, 1958 – June 25, 2009 ENTER →
FUTURE ISSUE

More to come

Prince · Bowie · Aretha · Hendrix · Nina Simone · Marley · Beyoncé · Mercury · Whitney · Joni · Björk · Miles · Kate Bush…

Recent Cards

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  1. 01 legendary

    The Moonwalk Debut

    Motown 25, Pasadena Civic Auditorium, March 25, 1983

    Michael Jackson
  2. 02 legendary

    Breaking MTV's Colour Barrier

    Billie Jean enters heavy rotation, March 10, 1983

    Michael Jackson
  3. 03 legendary

    He Bought The Beatles

    ATV Music acquisition, August 14, 1985 — $47.5 million

    Michael Jackson
  4. 05 legendary

    The Free Van Halen Solo

    Beat It guitar solo — recorded in one afternoon, 1982

    Michael Jackson
  5. 06 rare

    He Couldn't Read a Note

    Composition method, throughout his career

    Michael Jackson
  6. 07 rare

    The Pepsi Fire

    Shrine Auditorium, Los Angeles, January 27, 1984

    Michael Jackson
  7. 08 legendary

    The Halftime Show, Reinvented

    Super Bowl XXVII, Rose Bowl, January 31, 1993

    Michael Jackson
  8. 10 rare

    The Bad Duet That Never Was

    Quincy Jones offers Prince the duet, 1986

    Michael Jackson